Morrisville, North Carolina
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Morrisville Brand

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Putting Morrisville on the Map

We are thrilled to unveil our new Town of Morrisville logo and tagline. This new identity replaces our previous logo featuring the pinecone, and represents who we are and where we're going.

It's no secret that Morrisville has been growing fast, with citizens, visitors and business owners coming to our town from all over the world. As the town has changed, we have outgrown our brand. But before we updated our identity, we wanted to first understand what qualities make Morrisville unique, particularly in comparison to the many other wonderful municipalities around us. So we asked. We talked to over 700 citizens and visitors at our events, distributed an online survey and conducted focus groups, all about what people love about Morrisville. 

What we found is what our citizens value the most about us is the connection they feel here. A connection to global businesses, opportunities, the great outdoors and, most importantly, to each other. Morrisville is a place to talk with our neighbors and engage with our town leaders. Morrisville is a warm and welcoming spot -- The community of a small town with all the conveniences and amenities of a metropolitan city.

Our new logo reflects that idea of community and warmth. The tagline "Live Connected. Live Well." emphasizes Morrisville as the place where diverse people and businesses connect to a world of opportunity - and are better for it.

Brand News

Town of Morrisville Unveils New Logo and Tagline
December 2, 2016


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